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    ECIS
    2003
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    Information quality issues in telco database marketing campaigns
    15 years 18 days ago
    Information quality issues in telco database marketing campaigns
    Download  is2.lse.ac.uk
    This paper discusses information quality issues concerning consumer data assimilated by telecommunication companies (telcos) in regional and global ventures. First, it describes v...
    Georgios P. Papamichail, Ioannis P. Antoniadis
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