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KAIS
2010
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13 years 9 months ago
Sentiment-oriented contextual advertising
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
Teng-Kai Fan, Chia-Hui Chang
CIKM
2008
Springer
14 years 25 days ago
A note on search based forecasting of ad volume in contextual advertising
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
CIKM
2009
Springer
14 years 2 months ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
WWW
2009
ACM
14 years 11 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...