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118
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HICSS
2005
IEEE
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HICSS 2005
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Architecture for Customer Relationship Management Approaches in Financial Services
15 years 8 months ago
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www.alexandria.unisg.ch
The majority of financial services companies in Germany and Switzerland have, with varying objectives and success, conducted customer relationship management (CRM) implementation ...
Malte Geib, Annette Reichold, Lutz Kolbe, Walter B...
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