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CAINE
2009
13 years 9 days ago
Clustering Customer Transactions: A Rough Set Based Approach
An efficient customer behavior analysis is important for good Recommender System. Customer transaction clustering is usually the first step towards the analysis of customer behavi...
Arunava Saha, Darsana Das, Dipanjan Karmakar, Dili...
TKDE
2008
128views more  TKDE 2008»
13 years 2 months ago
Using Context to Improve Predictive Modeling of Customers in Personalization Applications
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much t...
Cosimo Palmisano, Alexander Tuzhilin, Michele Gorg...
ICDM
2006
IEEE
161views Data Mining» more  ICDM 2006»
13 years 8 months ago
Personalization in Context: Does Context Matter When Building Personalized Customer Models?
The idea that context is important when predicting customer behavior has been maintained by scholars in marketing and data mining. However, no systematic study measuring how much ...
Michele Gorgoglione, Cosimo Palmisano, Alexander T...
ICDM
2007
IEEE
136views Data Mining» more  ICDM 2007»
13 years 8 months ago
Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual Preferences
It is crucial to segment customers intelligently in order to offer more targeted and personalized products and services. Traditionally, customer segmentation is achieved using sta...
Tianyi Jiang, Alexander Tuzhilin
KDD
2002
ACM
110views Data Mining» more  KDD 2002»
14 years 2 months ago
A model for discovering customer value for E-content
There exists a huge demand for multimedia goods and services in the Internet. Currently available bandwidth speeds can support sale of downloadable content like CDs, e-books, etc....
Srinivasan Jagannathan, Jayanth Nayak, Kevin C. Al...