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HICSS
2007
IEEE
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HICSS 2007
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An Empirical Investigation of the Customer Knowledge Creation Impact on NPD Performance
15 years 9 months ago
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csdl2.computer.org
New product development (NPD) projects require efficient strategies for reducing time to market and responding faster and better to the customer needs. While these strategies were...
Nassim Belbaly, Hind Benbya, Regis Meissonier
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