81
Voted
SDM
2004
SIAM
15 years 7 days ago
2004
SIAM
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
89
Voted
ICDM
2006
IEEE
15 years 4 months ago
2006
IEEE
On the Web, where the search costs are low and the competition is just a mouse click away, it is crucial to segment the customers intelligently in order to offer more targeted and...