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69
Voted
IJEB
2008
101views more  IJEB 2008»
14 years 8 months ago
Applying a Customer Value Model in mobile communication business
: Communication services are currently confronted with large changes due to the price erosion of services and the entry of new service providers. The gap has been filled with diffe...
Mikko Pynnönen, Jukka Hallikas
63
Voted
ECIS
2004
14 years 10 months ago
A conceptual model of customer value in e-commerce
Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart bec...
Yunjie Xu, Shun Cai