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    Towards intent-driven bidterm suggestion
    16 years 11 days ago
    Towards intent-driven bidterm suggestion
    Download  www2009.eprints.org
    In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional ...
    William Chang, Patrick Pantel, Ana-Maria Popescu, ...
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