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104
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MKTSCI
2008
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MKTSCI 2008
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Supermarket Pricing Strategies
15 years 2 months ago
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www.gsb.stanford.edu
Most supermarket firms choose to position themselves by offering either "Every Day Low Prices" (EDLP) across several items or offering temporary price reductions (promot...
Paul B. Ellickson, Sanjog Misra
claim paper
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