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HICSS
2008
IEEE
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HICSS 2008
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Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer
15 years 9 months ago
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csdl2.computer.org
Information availability has increased consumers’ informedness, the degree to which they know what is available in the marketplace, with precisely which attributes and at precis...
Eric K. Clemons
claim paper
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