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138
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IEEEICCI
2002
IEEE
122
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Artificial Intelligence
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IEEEICCI 2002
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Mining Fuzzy Rules in A Donor Database for Direct Marketing by a Charitable Organization
15 years 8 months ago
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www4.comp.polyu.edu.hk
Given a donor database by a charitable organization in Hong Kong, we propose to use a new data mining technique to discover fuzzy rules for direct marketing. The discovered fuzzy ...
Keith C. C. Chan, Wai-Ho Au, Berry Choi
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