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138
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KDD
2009
ACM
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Data Mining
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KDD 2009
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Catching the drift: learning broad matches from clickthrough data
16 years 3 months ago
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research.microsoft.com
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
Sonal Gupta, Mikhail Bilenko, Matthew Richardson
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