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118
Voted
WINE
2007
Springer
140
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Economy
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WINE 2007
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Empirical Price Modeling for Sponsored Search
15 years 8 months ago
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www.seas.upenn.edu
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
Kuzman Ganchev, Alex Kulesza, Jinsong Tan, Ryan Ga...
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