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155
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AAAI
2008
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Intelligent Agents
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AAAI 2008
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An Expressive Auction Design for Online Display Advertising
15 years 5 months ago
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www.ucl.ac.uk
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
Sébastien Lahaie, David C. Parkes, David M....
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