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HICSS
2003
IEEE

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Impact of Electronic Commerce Customer Relationship Management on Corporate Success - Results from an Empirical Investigation

15 years 8 months ago

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In this contribution, we study companies engaging in B2C-E-Commerce and their ability to manage the relationship with their customers. We refer to this as companies’ ECCRM-capab...

Nils Madeja, Detlef Schoder

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