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111
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IADIS
2008
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Internet Technology
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IADIS 2008
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Customer Insights from Transactional Database: Database Marketing Case
15 years 4 months ago
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Marketing databases are currently one of the most important resources in any marketing departments. Regarding their customer knowledge needs many of them had develop their own dat...
Filipe Mota Pinto, Alzira Ascensão Marques,...
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