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    KDD
    2002
    ACM
    122views Data Mining» more  KDD 2002»
    Customer lifetime value modeling and its use for customer retention planning
    16 years 3 months ago
    Customer lifetime value modeling and its use for customer retention planning
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    We present and discuss the important business problem of estimating the effect of retention efforts on the Lifetime Value of a customer in the Telecommunications industry. We disc...
    Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vat...
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