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HICSS
2007
IEEE
108views Biometrics» more  HICSS 2007»
14 years 1 months ago
An Empirical Investigation of the Customer Knowledge Creation Impact on NPD Performance
New product development (NPD) projects require efficient strategies for reducing time to market and responding faster and better to the customer needs. While these strategies were...
Nassim Belbaly, Hind Benbya, Regis Meissonier