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    SIGIR
    2009
    ACM
    101views Information Technology» more  SIGIR 2009»
    Context transfer in search advertising
    15 years 3 months ago
    Context transfer in search advertising
    Download  www1.cs.columbia.edu
    We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
    Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich...
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