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83
Voted
HICSS
2009
IEEE
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Biometrics
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HICSS 2009
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Effects of Language Familiarity on e-Negotiation: Use of Native vs. Nonnative Language
15 years 9 months ago
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csdl2.computer.org
This study explored the influence of language familiarity on persuasion behavior in e-negotiation. This was motivated by booming global e-business and the resulting popularity of ...
Hsiangchu Lai, Wan-Jung Lin, Gregory E. Kersten
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