112
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SIGIR
2012
ACM
13 years 17 days ago
2012
ACM
Finding topic experts on microblogging sites with millions of users, such as Twitter, is a hard and challenging problem. In this paper, we propose and investigate a new methodolog...
167
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ACMACE
2011
ACM
13 years 10 months ago
2011
ACM
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...