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    HICSS
    2003
    IEEE
    155views Biometrics» more  HICSS 2003»
    Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective
    15 years 8 months ago
    Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective
    Download  www.hicss.hawaii.edu
    This paper presents research on the application of the means-end chain (MEC) framework for investigating customers cognitive structure regarding community applications. It is argu...
    Peter Aschmoneit, Mark Heitmann
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