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122
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MKTSCI
2010
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MKTSCI 2010
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Optimal Reverse-Pricing Mechanisms
14 years 9 months ago
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www.anderson.ucla.edu
Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold the seller has set in advanc...
Martin Spann, Robert Zeithammer, Gerald Häubl
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