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DSS
2011
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Emerging Technology
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DSS 2011
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Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks
14 years 6 months ago
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dss.in.tum.de
Abstract: Much has been written about word of mouth and customer behavior. Telephone call detail records provide a novel way to understand the strength of the relationship between ...
Torsten Dierkes, Martin Bichler, Ramayya Krishnan
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