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98
Voted
CHI
2003
ACM
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Human Computer Interaction
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CHI 2003
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Prominence-interpretation theory: explaining how people assess credibility online
15 years 8 months ago
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credibility.stanford.edu
Four years of research has led to a theory that describes how people assess the credibility of Web sites. This theory proposes that users notice and interpret various Web site ele...
B. J. Fogg
claim paper
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