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125
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IFIPTM
2010
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IFIPTM 2010
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Leveraging a Social Network of Trust for Promoting Honesty in E-Marketplaces
15 years 1 months ago
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www3.ntu.edu.sg
Abstract. In this paper, we examine a trust-based framework for promoting honesty in e-marketplaces that relies on buyers forming social networks to share reputation ratings of sel...
Jie Zhang, Robin Cohen, Kate Larson
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