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    DATAMINE
    2007
    97views more  DATAMINE 2007»
    Mining for trigger events with survival analysis
    14 years 11 months ago
    Mining for trigger events with survival analysis
    Download  dblab.mgt.ncu.edu.tw
    This paper discusses a new application of data mining, quantifying the importance of responding to trigger events with reactive contacts. Trigger events happen during a customer’...
    Edward C. Malthouse
    claim paper
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