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141
Voted
KDD
2009
ACM
165
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Data Mining
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KDD 2009
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Pricing guidance in ad sale negotiations: the PrintAds example
15 years 8 months ago
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We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google’s online PrintAds system which is such a marketplace, we focus on the r...
Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi
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