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    SIGIR
    2008
    ACM
    136views Information Technology» more  SIGIR 2008»
    Optimizing relevance and revenue in ad search: a query substitution approach
    14 years 9 months ago
    Optimizing relevance and revenue in ad search: a query substitution approach
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    The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
    Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, ...
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