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    ELPUB
    2007
    ACM
    95views Information Technology» more  ELPUB 2007»
    Introducing the e-newspaper - Audience Preferences and Demands
    15 years 1 months ago
    Introducing the e-newspaper - Audience Preferences and Demands
    Download  elpub.scix.net
    This paper adds to the overall understanding of new media adoption in general and the promotion of the enewspaper in particular by empirically studying the preferences and demands...
    Carina Ihlström Eriksson, Maria Åkesson
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