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SIGIR
2008
ACM
13 years 6 months ago
Optimizing relevance and revenue in ad search: a query substitution approach
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, ...
WECWIS
2008
IEEE
117views ECommerce» more  WECWIS 2008»
14 years 28 days ago
Use of Content Tags in Managing Advertisements for Online Videos
We consider the problem of managing advertisements (or ads for short) for ad-hoc online videos, such as those generated by end users. We propose a novel ad selection approach base...
Chia-Hsin Huang, H. T. Kung, Chia-Yung Su