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98
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AIPS
2003
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Artificial Intelligence
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AIPS 2003
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Planning for Marketing Campaigns
15 years 4 months ago
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www.se.cuhk.edu.hk
In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial instituti...
Qiang Yang, Hong Cheng
claim paper
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