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122
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HICSS
2003
IEEE
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HICSS 2003
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"Applying TAM to E-Services Adoption: The Moderating Role of Perceived Risk"
15 years 8 months ago
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www.hicss.hawaii.edu
Consumer adoption of e-services is an important goal for many service providers, however little is known about how different consumer segments perceive and evaluate them for adopt...
Mauricio Featherman, Mark A. Fuller
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