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112
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HICSS
2008
IEEE
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HICSS 2008
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A Real-Options Approach to Modeling Investments in Competitive, Dynamic Retail Markets
15 years 9 months ago
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csdl2.computer.org
The proliferation of retail outlets with nearly identical product offerings and similar costs due to market efficiency means that selecting an appropriate market to open a store i...
Baabak Ashuri, William B. Rouse, Douglas A. Bodner
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