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135
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IFIP12
2009
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Information Technology
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IFIP12 2009
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Mining Retail Transaction Data for Targeting Customers with Headroom - A Case Study
15 years 1 months ago
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cns.bu.edu
We outline a method to model customer behavior from retail transaction data. In particular, we focus on the problem of recommending relevant products to consumers. Addressing this ...
Madhu Shashanka, Michael Giering
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