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    SDM
    2004
    SIAM
    165views Data Mining» more  SDM 2004»
    Visualizing RFM Segmentation
    15 years 7 days ago
    Visualizing RFM Segmentation
    Download  www.cs.iastate.edu
    Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
    Ron Kohavi, Rajesh Parekh
    claim paper
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