89
Voted
IC
2003
15 years 8 days ago
2003
The placement of Websites in ranked retrieval and the viewing patterns of Web search engine users is a crucial issue for Web site owners and Web search engines. However, little la...
75
Voted
KDD
2009
ACM
15 years 11 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...