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129
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KDD
2008
ACM
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Data Mining
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KDD 2008
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Learning from multi-topic web documents for contextual advertisement
16 years 3 months ago
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research.microsoft.com
Contextual advertising on web pages has become very popular recently and it poses its own set of unique text mining challenges. Often advertisers wish to either target (or avoid) ...
Yi Zhang, Arun C. Surendran, John C. Platt, Mukund...
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