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    Dynamics of bid optimization in online advertisement auctions
    15 years 11 months ago
    Dynamics of bid optimization in online advertisement auctions
    Download  www.eecs.northwestern.edu
    We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
    Christian Borgs, Jennifer T. Chayes, Nicole Immorl...
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