Sciweavers

84
Voted
JTAER
2007
104views more  JTAER 2007»
14 years 10 months ago
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users
Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce...
Enrique Bigné, Carla Ruiz-Mafé, Silv...