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WWW
2009
ACM
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Internet Technology
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WWW 2009
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General auction mechanism for search advertising
16 years 3 months ago
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www2009.org
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
Dávid Pál, Gagan Aggarwal, Martin P&...
claim paper
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