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ICDM
2010
IEEE
170views Data Mining» more  ICDM 2010»
14 years 10 months ago
Targeting Television Audiences Using Demographic Similarity
Targeting advertising on television is difficult due to limitations around ad tracking and ad delivery. This paper describes a new method of television advertising which can work w...
Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek...