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120
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SIGECOM
2008
ACM
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ECommerce
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SIGECOM 2008
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Optimizing query rewrites for keyword-based advertising
15 years 2 months ago
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We consider the problem of query rewrites in the context of keyword advertisement. Given a three-layer graph consisting of queries, query rewrites, and the corresponding ads that ...
Azarakhsh Malekian, Chi-Chao Chang, Ravi Kumar, Gr...
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