Sciweavers

69
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FOCS
2005
IEEE
15 years 2 months ago
AdWords and Generalized On-line Matching
How does a search engine company decide what ads to display with each query so as to maximize its revenue? This turns out to be a generalization of the online bipartite matching p...
Aranyak Mehta, Amin Saberi, Umesh V. Vazirani, Vij...