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138
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WINE
2005
Springer
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Economy
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WINE 2005
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A Comparative Study on Marketing Mix Models for Digital Products
15 years 8 months ago
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www2.cs.uregina.ca
The rise of the Internet and electronic commerce provide a huge marketspace and unique transaction process for digital products. It is significant to discuss whether established m...
Kanliang Wang, Yuan Wang, Jingtao Yao
claim paper
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