ICIS   2003 ACIS International Conference on Computer and Information Science
Wall of Fame | Most Viewed ICIS-2003 Paper
13 years 1 months ago
Effects of Multimedia on Mobile Consumer Behavior: An Empirical Study of Location-Aware Advertising
Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...
Lih-Bin Oh, Heng Xu
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