Dynamic brand-image-based production location decisions

In this paper, we study the dynamic production location decisions of a manufacturer of a certain branded product. Considering brand-image as a form of goodwill, we extend the well-known Nerlove

• Type: Journal
• Year: 2006
• Where: AUTOMATICA
• Authors: Gila E. Fruchter, Eugene D. Jaffe, Israel D. Nebenzahl
• Keywords: AUTOMATICA 2006, Optimal Policy, Production Location Decisions, Stationary Value Level