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MKTSCI
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Database Paper - The IRI Marketing Data Set

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Database Paper - The IRI Marketing Data Set

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Bart J. Bronnenberg, Michael W. Kruger, Carl F. Me

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Added	13 Dec 2010
Updated	13 Dec 2010
Type	Journal
Year	2008
Where	MKTSCI
Authors	Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela

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