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    MKTSCI
    2008
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    A Bivariate Timing Model of Customer Acquisition and Retention

    14 years 9 months ago
    A Bivariate Timing Model of Customer Acquisition and Retention
    Download  marketing.wharton.upenn.edu
    David A. Schweidel, Peter S. Fader, Eric T. Bradlo
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    Added 13 Dec 2010
    Updated 13 Dec 2010
    Type Journal
    Year 2008
    Where MKTSCI
    Authors David A. Schweidel, Peter S. Fader, Eric T. Bradlow
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