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    MKTSCI
    2008
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    Building Brands

    14 years 7 months ago
    Building Brands
    Download  www.rotman.utoronto.ca
    M. Berk Ataman, Carl F. Mela, Harald J. van Heerde
    claim paper
    Added 28 Jan 2011
    Updated 28 Jan 2011
    Type Journal
    Year 2008
    Where MKTSCI
    Authors M. Berk Ataman, Carl F. Mela, Harald J. van Heerde
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